Marketing Issue 10 (2025)

ANALYSIS OF THE INFLUENCE OF THE CREATIVE INDUSTRY ON THE TOURIST MARKET OF KARAKALPAKSTAN

Хошимова Камилла Навфал қизи

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Abstract

This paper examines the interconnection between creative industries and tourism development in the Republic of Karakalpakstan. Using regression analysis and propensity score matching (PSM), the study identifies causal relationships between creative industr y participation and key indicators such as employment, visitor spending, and income growth. Empirical findings show that regions with strong creative integration (Nukus, Muynak, Khodjeyli) demonstrate greater economic resilience and tourism competitiveness . The results emphasize the importance of institutional support for creative clusters as a strategic tool for diversification and sustainable regional tourism development. № 10-SON OKTA BR, 2025 -YIL 458

creative industriestourism economyKarakalpakstanregional developmentpropensity score matchingsustainabilityemploymentbrandingкреативные индустриитуристическая экономика

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Cite

APA 7 
Хошимова Камилла Навфал қизи (2025). ANALYSIS OF THE INFLUENCE OF THE CREATIVE INDUSTRY ON THE TOURIST MARKET OF KARAKALPAKSTAN. Marketing, (10).
GOST R 7.0.5 
Хошимова Камилла Навфал қизи ANALYSIS OF THE INFLUENCE OF THE CREATIVE INDUSTRY ON THE TOURIST MARKET OF KARAKALPAKSTAN // Marketing. 2025. № 10.
BibTeX 
@article{қизи2025,
  author  = {Хошимова Камилла Навфал қизи},
  title   = {ANALYSIS OF THE INFLUENCE OF THE CREATIVE INDUSTRY ON THE TOURIST MARKET OF KARAKALPAKSTAN},
  journal = {Marketing},
  year    = {2025},
  number  = {10}
}
RIS 
TY  - JOUR
AU  - Хошимова Камилла Навфал қизи
TI  - ANALYSIS OF THE INFLUENCE OF THE CREATIVE INDUSTRY ON THE TOURIST MARKET OF KARAKALPAKSTAN
JO  - Marketing
PY  - 2025
IS  - 10
ER  -