Marketing Issue 4 (2025)

POSSIBILITIES OF MARKETING STRATEGY IMPLEMENTATION IN INDUSTRIAL ENTERPRISES PRODUCING CLEANING TOOLS

Baqoyeva Dilfuza Maqsud qizi

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Abstract

This article explores the implementation potential of omnichannel marketing strategy in industrial enterprises producing cleaning products. The study is based on the POP, UTAUT2, and 3D Omnichannel models, focusing on customer experience, technology adopti on, and channel integration. The analysis confirms the effectiveness of the omnichannel approach in enhancing service quality, customer loyalty, and sales performance, and provides practical recommendations.

omnichannel marketingcustomer experiencePOP modelUTAUT23D modeldigital strategyindustrial marketingомниканальный маркетингклиентский опытмодель POP

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Cite

APA 7 
Baqoyeva Dilfuza Maqsud qizi (2025). POSSIBILITIES OF MARKETING STRATEGY IMPLEMENTATION IN INDUSTRIAL ENTERPRISES PRODUCING CLEANING TOOLS. Marketing, (4).
GOST R 7.0.5 
Baqoyeva Dilfuza Maqsud qizi POSSIBILITIES OF MARKETING STRATEGY IMPLEMENTATION IN INDUSTRIAL ENTERPRISES PRODUCING CLEANING TOOLS // Marketing. 2025. № 4.
BibTeX 
@article{qizi2025,
  author  = {Baqoyeva Dilfuza Maqsud qizi},
  title   = {POSSIBILITIES OF MARKETING STRATEGY IMPLEMENTATION IN INDUSTRIAL ENTERPRISES PRODUCING CLEANING TOOLS},
  journal = {Marketing},
  year    = {2025},
  number  = {4}
}
RIS 
TY  - JOUR
AU  - Baqoyeva Dilfuza Maqsud qizi
TI  - POSSIBILITIES OF MARKETING STRATEGY IMPLEMENTATION IN INDUSTRIAL ENTERPRISES PRODUCING CLEANING TOOLS
JO  - Marketing
PY  - 2025
IS  - 4
ER  -