Marketing № 4 (2025)

USING SOCIAL MEDIA MARKETING IN THE SUSTAINABLE DEVELOPMENT OF TOURISM IN THE REGION (EXAMPLE OF KHORAZM REGION)

Bekjanov Dilmurad Yuldashovich, Samandarova Mohinur Qadamboy qizi

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Аннотация

This article examines the relevance, opportunities, and existing challenges of using social media marketing (SMM) tools for the sustainable development of regional 477 tourism, with a focus on the Khorezm region. The study identifies key directions for promoting tourism effectively on digital platforms and analyzes content on social networks such as Facebook, Instagram, YouTube, and Telegram. Furthermore, Khorezmʼs SMM p erformance is compared with that of Tashkent, Bukhara, and Samarkand regions. The article concludes by offering solutions to current issues and outlines future -oriented recommendations.

Khorezm tourismsocial media marketingdigital marketingsustainable developmentSMM strategyvisual contentinfluencer marketingregional tourismtourism brandingcomparative analysis

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APA 7 
Bekjanov Dilmurad Yuldashovich & Samandarova Mohinur Qadamboy qizi (2025). USING SOCIAL MEDIA MARKETING IN THE SUSTAINABLE DEVELOPMENT OF TOURISM IN THE REGION (EXAMPLE OF KHORAZM REGION). Marketing, (4).
GOST R 7.0.5 
Bekjanov Dilmurad Yuldashovich, Samandarova Mohinur Qadamboy qizi USING SOCIAL MEDIA MARKETING IN THE SUSTAINABLE DEVELOPMENT OF TOURISM IN THE REGION (EXAMPLE OF KHORAZM REGION) // Marketing. 2025. № 4.
BibTeX 
@article{yuldashovich2025,
  author  = {Bekjanov Dilmurad Yuldashovich and Samandarova Mohinur Qadamboy qizi},
  title   = {USING SOCIAL MEDIA MARKETING IN THE SUSTAINABLE DEVELOPMENT OF TOURISM IN THE REGION (EXAMPLE OF KHORAZM REGION)},
  journal = {Marketing},
  year    = {2025},
  number  = {4}
}
RIS 
TY  - JOUR
AU  - Bekjanov Dilmurad Yuldashovich
AU  - Samandarova Mohinur Qadamboy qizi
TI  - USING SOCIAL MEDIA MARKETING IN THE SUSTAINABLE DEVELOPMENT OF TOURISM IN THE REGION (EXAMPLE OF KHORAZM REGION)
JO  - Marketing
PY  - 2025
IS  - 4
ER  -