Marketing Issue 4 (2025)

LONG-TERM DIGITAL TRANSFORMATION STRATEGY FOR NEIGHBORHOODS: CURRENT TRENDS AND PROSPECTS

Kurbonbekova Mohichehra Turabjanovna, Ostonoqulova Gulsaraxon Muhammadyoqub qizi, Eshpulatova Muazzam Barnoyevna, Muzaffarova Dilbar Mamalatif qizi

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Abstract

This article provides a scientifically grounded analysis of the necessity and prospects for developing a digital transformation strategy in local communities (mahallas). A comparative analysis of Uzbekistanʼs mahalla management systems with the experiences of leading countries such as Estonia, Singapore, New Zealand, and others has been conducted. Strategic directions have been developed based on the assessment of various indicators related to the development of digital infrastructure, enhancement of servic e transparency, and strengthening of civic engagement in mahallas. The findings serve as a scientific foundation for shaping a long -term, integrated, and phased digital transformation strategy.

mahalladigital transformatione -governmentKPI systemopen datacybersecuritycivic engagementartificial intelligenceмахалляцифровая трансформация

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Cite

APA 7 
Kurbonbekova Mohichehra Turabjanovna, Ostonoqulova Gulsaraxon Muhammadyoqub qizi, Eshpulatova Muazzam Barnoyevna & Muzaffarova Dilbar Mamalatif qizi (2025). LONG-TERM DIGITAL TRANSFORMATION STRATEGY FOR NEIGHBORHOODS: CURRENT TRENDS AND PROSPECTS. Marketing, (4).
GOST R 7.0.5 
Kurbonbekova Mohichehra Turabjanovna, Ostonoqulova Gulsaraxon Muhammadyoqub qizi, Eshpulatova Muazzam Barnoyevna, Muzaffarova Dilbar Mamalatif qizi LONG-TERM DIGITAL TRANSFORMATION STRATEGY FOR NEIGHBORHOODS: CURRENT TRENDS AND PROSPECTS // Marketing. 2025. № 4.
BibTeX 
@article{turabjanovna2025,
  author  = {Kurbonbekova Mohichehra Turabjanovna and Ostonoqulova Gulsaraxon Muhammadyoqub qizi and Eshpulatova Muazzam Barnoyevna and Muzaffarova Dilbar Mamalatif qizi},
  title   = {LONG-TERM DIGITAL TRANSFORMATION STRATEGY FOR NEIGHBORHOODS: CURRENT TRENDS AND PROSPECTS},
  journal = {Marketing},
  year    = {2025},
  number  = {4}
}
RIS 
TY  - JOUR
AU  - Kurbonbekova Mohichehra Turabjanovna
AU  - Ostonoqulova Gulsaraxon Muhammadyoqub qizi
AU  - Eshpulatova Muazzam Barnoyevna
AU  - Muzaffarova Dilbar Mamalatif qizi
TI  - LONG-TERM DIGITAL TRANSFORMATION STRATEGY FOR NEIGHBORHOODS: CURRENT TRENDS AND PROSPECTS
JO  - Marketing
PY  - 2025
IS  - 4
ER  -