Marketing Issue 4 (2025)

PERSUASIVITY AND CREATIVE MESSAGE STRATEGY IN ADVERTISING

Safarov Alisher Yunusaliyevich

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Abstract

This article examines the role of creative strategies in enhancing the effectiveness of advertising messages. It analyzes Charles F. Frazerʼs seven strategic approaches: generic, preemptive, unique selling proposition, brand image, positioning, resonance, and affective. Using local advertising examples, the impact of these strategies on audience perception and brand positioning is evaluated. A semiotic approach was applied to interpret the symbolic and visual elements in the messages. The findings show that strategically structured and creatively developed advertising content plays a significant role in strengthening brand success. 489

advertisingadvertising messagecreative strategysemiotic analysisadvertising communicationconsumer psychologyadvertising technologybrand imageaudience perceptionреклама

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Cite

APA 7 
Safarov Alisher Yunusaliyevich (2025). PERSUASIVITY AND CREATIVE MESSAGE STRATEGY IN ADVERTISING. Marketing, (4).
GOST R 7.0.5 
Safarov Alisher Yunusaliyevich PERSUASIVITY AND CREATIVE MESSAGE STRATEGY IN ADVERTISING // Marketing. 2025. № 4.
BibTeX 
@article{yunusaliyevich2025,
  author  = {Safarov Alisher Yunusaliyevich},
  title   = {PERSUASIVITY AND CREATIVE MESSAGE STRATEGY IN ADVERTISING},
  journal = {Marketing},
  year    = {2025},
  number  = {4}
}
RIS 
TY  - JOUR
AU  - Safarov Alisher Yunusaliyevich
TI  - PERSUASIVITY AND CREATIVE MESSAGE STRATEGY IN ADVERTISING
JO  - Marketing
PY  - 2025
IS  - 4
ER  -