Marketing № 4 (2025)

THE ROLE OF ARTIFICIAL INTELLIGENCE IN ELECTRONIC COMMERCE

Shaislamova Muazzamxon Raximxodjaevna, Muhammad al -Xorazmiy nomidagi TATU, Shayzoqova Munisa Meliqoʻzi qizi, Muhammad al -Xorazmiy nomidagi TATU talabasi

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Аннотация

The article explores the role and significance of artificial intelligence technologies in e-commerce . It provides a detailed analysis of the contribution of AI systems to enhancing customer experience , delivering personalized services , optimizing marketing strategies , and automating business processes . The study also highlights the impact of AI-driven technologies on the development prospects of e-commerce . The findings demonstrate that artificial intelligence serves as a crucial tool in improving competitiveness and boosting sales within the e-commerce sector .

e-commerceartificial intelligencecustomer experiencepersonalizationdigital marketing. 205электронная коммерцияискусственный интеллектклиентский опытперсонализацияцифровой маркетинг

Источник метаданных: OAI-PMH архив журнала · Sindex не хранит полный текст, а даёт ссылку на источник.

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APA 7 
Shaislamova Muazzamxon Raximxodjaevna, Muhammad al -Xorazmiy nomidagi TATU, Shayzoqova Munisa Meliqoʻzi qizi & Muhammad al -Xorazmiy nomidagi TATU talabasi (2025). THE ROLE OF ARTIFICIAL INTELLIGENCE IN ELECTRONIC COMMERCE. Marketing, (4).
GOST R 7.0.5 
Shaislamova Muazzamxon Raximxodjaevna, Muhammad al -Xorazmiy nomidagi TATU, Shayzoqova Munisa Meliqoʻzi qizi, Muhammad al -Xorazmiy nomidagi TATU talabasi THE ROLE OF ARTIFICIAL INTELLIGENCE IN ELECTRONIC COMMERCE // Marketing. 2025. № 4.
BibTeX 
@article{raximxodjaevna2025,
  author  = {Shaislamova Muazzamxon Raximxodjaevna and Muhammad al -Xorazmiy nomidagi TATU and Shayzoqova Munisa Meliqoʻzi qizi and Muhammad al -Xorazmiy nomidagi TATU talabasi},
  title   = {THE ROLE OF ARTIFICIAL INTELLIGENCE IN ELECTRONIC COMMERCE},
  journal = {Marketing},
  year    = {2025},
  number  = {4}
}
RIS 
TY  - JOUR
AU  - Shaislamova Muazzamxon Raximxodjaevna
AU  - Muhammad al -Xorazmiy nomidagi TATU
AU  - Shayzoqova Munisa Meliqoʻzi qizi
AU  - Muhammad al -Xorazmiy nomidagi TATU talabasi
TI  - THE ROLE OF ARTIFICIAL INTELLIGENCE IN ELECTRONIC COMMERCE
JO  - Marketing
PY  - 2025
IS  - 4
ER  -