Marketing Issue 4 (2025)

FORMATION OF THE COMPETITIVE ENVIRONMENT IN THE INSURANCE SERVICES MARKET AND STRATEGIES FOR ITS STRENGTHENING

Umirov Abdisalom Toʻrayevich

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Abstract

This article analyzes the importance of competitiveness in the activities of insurance companies and its impact on the quality of insurance services and pricing. In addition, the influence of competitiveness on the strategies developed by insurance compani es is examined, and indicators for assessing the level of competitiveness are proposed.

insurance companyinsurance services marketcompetitivenessstrategyinsurance businessстраховая компаниярынок страховых услугконкурентоспособностьстратегиястраховой бизнес

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Cite

APA 7 
Umirov Abdisalom Toʻrayevich (2025). FORMATION OF THE COMPETITIVE ENVIRONMENT IN THE INSURANCE SERVICES MARKET AND STRATEGIES FOR ITS STRENGTHENING. Marketing, (4).
GOST R 7.0.5 
Umirov Abdisalom Toʻrayevich FORMATION OF THE COMPETITIVE ENVIRONMENT IN THE INSURANCE SERVICES MARKET AND STRATEGIES FOR ITS STRENGTHENING // Marketing. 2025. № 4.
BibTeX 
@article{toʻrayevich2025,
  author  = {Umirov Abdisalom Toʻrayevich},
  title   = {FORMATION OF THE COMPETITIVE ENVIRONMENT IN THE INSURANCE SERVICES MARKET AND STRATEGIES FOR ITS STRENGTHENING},
  journal = {Marketing},
  year    = {2025},
  number  = {4}
}
RIS 
TY  - JOUR
AU  - Umirov Abdisalom Toʻrayevich
TI  - FORMATION OF THE COMPETITIVE ENVIRONMENT IN THE INSURANCE SERVICES MARKET AND STRATEGIES FOR ITS STRENGTHENING
JO  - Marketing
PY  - 2025
IS  - 4
ER  -