Marketing № 4 (2025)

THEORETICAL - METHODOLOGICAL BASIS OF THE DEVELOPMENT OF INTERNATIONAL FRANCHISE ACTIVITY

Xodjayev Anvar Rasulovich

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Аннотатсия

This article explores the theoretical and methodological foundations influencing the development of international franchises. It analyzes the global evolution of the franchise business model, as well as economic, legal, and cultural factors. Methodological approaches are reviewed, and the success factors and challenges of international franchising are identified. The study discusses future development directions and provides practical recommendations for companies planning to expand franchise systems in int ernational markets.

international franchisebusiness modelglobalizationmethodological foundationseconomic factorsмеждународная франшизабизнес -модельглобализацияметодологические основыэкономические факторы

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Иқтибос гирифтан

APA 7 
Xodjayev Anvar Rasulovich (2025). THEORETICAL - METHODOLOGICAL BASIS OF THE DEVELOPMENT OF INTERNATIONAL FRANCHISE ACTIVITY. Marketing, (4).
GOST R 7.0.5 
Xodjayev Anvar Rasulovich THEORETICAL - METHODOLOGICAL BASIS OF THE DEVELOPMENT OF INTERNATIONAL FRANCHISE ACTIVITY // Marketing. 2025. № 4.
BibTeX 
@article{rasulovich2025,
  author  = {Xodjayev Anvar Rasulovich},
  title   = {THEORETICAL - METHODOLOGICAL BASIS OF THE DEVELOPMENT OF INTERNATIONAL FRANCHISE ACTIVITY},
  journal = {Marketing},
  year    = {2025},
  number  = {4}
}
RIS 
TY  - JOUR
AU  - Xodjayev Anvar Rasulovich
TI  - THEORETICAL - METHODOLOGICAL BASIS OF THE DEVELOPMENT OF INTERNATIONAL FRANCHISE ACTIVITY
JO  - Marketing
PY  - 2025
IS  - 4
ER  -