Marketing № 4 (2025)

OPPORTUNITIES TO USE "GREEN BRAND" MARKETING STRATEGIES IN THE FASHION BUSINESS

Ziyayeva Shaxlo Shoakbar qizi

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Аннотация

This article explores the potential of applying “green brand” marketing strategies in Uzbekistanʼs fashion industry. It analyzes how ecological innovations in sewing and knitwear enterprises influence consumer behavior. The study finds that green innovatio ns enhance brand image and encourage conscious purchasing decisions. Practical recommendations are proposed based on the findings.

marketingfashiongreen branddigital marketingmarketing strategygreen innovationsмаркетингмодазеленый брендцифровой маркетинг

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APA 7 
Ziyayeva Shaxlo Shoakbar qizi (2025). OPPORTUNITIES TO USE "GREEN BRAND" MARKETING STRATEGIES IN THE FASHION BUSINESS. Marketing, (4).
GOST R 7.0.5 
Ziyayeva Shaxlo Shoakbar qizi OPPORTUNITIES TO USE "GREEN BRAND" MARKETING STRATEGIES IN THE FASHION BUSINESS // Marketing. 2025. № 4.
BibTeX 
@article{qizi2025,
  author  = {Ziyayeva Shaxlo Shoakbar qizi},
  title   = {OPPORTUNITIES TO USE "GREEN BRAND" MARKETING STRATEGIES IN THE FASHION BUSINESS},
  journal = {Marketing},
  year    = {2025},
  number  = {4}
}
RIS 
TY  - JOUR
AU  - Ziyayeva Shaxlo Shoakbar qizi
TI  - OPPORTUNITIES TO USE "GREEN BRAND" MARKETING STRATEGIES IN THE FASHION BUSINESS
JO  - Marketing
PY  - 2025
IS  - 4
ER  -