Marketing № 4 (2025)

TOURIST MARKET OF UZBEKISTAN: TARGET PORTRAIT OF A CHINESE TOURIST

Голышева Е.В., Мурадова Л.Т., при Комитете туризма Республики Узбекистан

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Аннотатсия

The attraction of Chinese tourists to Uzbekistan is a strategically important objective for the development of the country's tourism sector. As a leading source of international tourism, China represents a significant market for Uzbekistan, especially with the ongoing recovery of outbound tourism following the pandemic. This study examines the benefits of the Chinese 64 outbound tourism market for Uzbekistan. Through an analysis of a survey of tour operators, it identifies key consumer preferences of Chinese tourists and develops a targeted profile. The study concludes with recommendations designed to increase tourist flo ws from China, enhance Uzbekistan’s competitive positioning within the international tourism landscape, and contribute to the country's economic growth.

Tourism marketoutbound and inbound tourism flowsdemandattractivenessUzbekistanChinaChinese tourist profileтуристский рыноквыездной и въездной туристский потоквостребованность

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Иқтибос гирифтан

APA 7 
Голышева Е.В., Мурадова Л.Т. & при Комитете туризма Республики Узбекистан (2025). TOURIST MARKET OF UZBEKISTAN: TARGET PORTRAIT OF A CHINESE TOURIST. Marketing, (4).
GOST R 7.0.5 
Голышева Е.В., Мурадова Л.Т., при Комитете туризма Республики Узбекистан TOURIST MARKET OF UZBEKISTAN: TARGET PORTRAIT OF A CHINESE TOURIST // Marketing. 2025. № 4.
BibTeX 
@article{е.в.2025,
  author  = {Голышева Е.В. and Мурадова Л.Т. and при Комитете туризма Республики Узбекистан},
  title   = {TOURIST MARKET OF UZBEKISTAN: TARGET PORTRAIT OF A CHINESE TOURIST},
  journal = {Marketing},
  year    = {2025},
  number  = {4}
}
RIS 
TY  - JOUR
AU  - Голышева Е.В.
AU  - Мурадова Л.Т.
AU  - при Комитете туризма Республики Узбекистан
TI  - TOURIST MARKET OF UZBEKISTAN: TARGET PORTRAIT OF A CHINESE TOURIST
JO  - Marketing
PY  - 2025
IS  - 4
ER  -