Marketing 8-нөмір (2025)
DOMESTIC TOURISM DEVELOPMENT STRATEGY IN UZBEKISTAN: PROBLEMS, OPPORTUNITIES AND INNOVATIVE SOLUTIONS
Matkarimov Jahongir Shamuratovich
Аңдатпа
This article examines the theoretical foundations, statistical dynamics, and state policy for the development of domestic tourism in Uzbekistan. It highlights major challenges such as infrastructural deficiencies, low service quality, financial constraints , lack of marketing and information, seasonality, and regional disparities. At the same time, the study outlines key opportunities, including the countryʼs rich cultural and natural heritage, strong governmental support, youth engagement, community -based t ourism initiatives, and international best practices. As innovative solutions, the article proposes digital technologies and platforms, financial incentives, 254 sustainable and “smart” infrastructure, digital marketing strategies, and the development of tourism clusters.
domestic tourisminfrastructureservice qualitystate policyinnovative solutionstourism strategyUzbekistanвнутренний туризминфраструктуракачество услуг
Метадеректер дереккөзі: журналдың OAI-PMH архиві · Sindex толық мәтінді сақтамайды, дереккөзге сілтеме береді.