Marketing № 12 (2025)

RELATIONSHIP BETWEEN BANKS AND MARKETING POLICY

Boboxoʻjayeva Fotima Kaxramonovna

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Аннотация

This article examines the role and significance of marketing policy in banking activities, as well as its impact on strategic management, competitiveness, and customer -oriented development. The study analyzes key areas of bank marketing, including market a nalysis, customer segmentation, management of banking service portfolios, communication strategies, loyalty programs, and digital marketing tools. Particular attention is paid to the transformation of bank marketing policy in the context № 1 614 of digitalization and its strategic importance in creating customer value. The findings of the research contribute to the development of scientific and practical recommendations aimed at improving bank marketing policy and integrating it into the strategic management system.

bank marketingmarketing policycustomer -oriented approachcompetitivenessdigital marketingbanking servicesstrategic managementбанковский маркетингмаркетинговая политикаклиентоориентированность

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APA 7 
Boboxoʻjayeva Fotima Kaxramonovna (2025). RELATIONSHIP BETWEEN BANKS AND MARKETING POLICY. Marketing, (12).
GOST R 7.0.5 
Boboxoʻjayeva Fotima Kaxramonovna RELATIONSHIP BETWEEN BANKS AND MARKETING POLICY // Marketing. 2025. № 12.
BibTeX 
@article{kaxramonovna2025,
  author  = {Boboxoʻjayeva Fotima Kaxramonovna},
  title   = {RELATIONSHIP BETWEEN BANKS AND MARKETING POLICY},
  journal = {Marketing},
  year    = {2025},
  number  = {12}
}
RIS 
TY  - JOUR
AU  - Boboxoʻjayeva Fotima Kaxramonovna
TI  - RELATIONSHIP BETWEEN BANKS AND MARKETING POLICY
JO  - Marketing
PY  - 2025
IS  - 12
ER  -