Marketing Issue 12 (2025)
THE IMPORTANCE OF DIGITAL TRANSFORMATION IN THE MANAGEMENT OF HIGHER EDUCATION INSTITUTIONS
Gafurov Anvar Bazarbayevich
Abstract
The article substantiates the need for digital transformation of management processes in higher education institutions. The relevance of digital management, state policy, theoretical approaches, foreign experience and the situation in Uzbekistan are highli ghted, the advantages of digitalization and conclusions are drawn.
digital managementhigher educationdigital transformationdistance learningHEMISdigital economyinformation systemeducational innovationцифровое управлениевысшее образование
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