Marketing Issue 12 (2025)

STATUS AND DEVELOPMENT VECTORS OF MARKETING PROCESSES IN CEREAL PRODUCTION ENTERPRISES

Kurbanova Dildora Abduraxmanovna

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Abstract

This article analyzes the current state of marketing processes and development prospects at grain products manufacturing enterprises. Within the scope of the research, modern marketing strategies, digital marketing tools, market segmentation, and branding directions have been studied. The article reviews the application of Customer Relationship Management (CRM), digital transformation, and omnikanal marketing in the grain processing industry. Research results show that an integrated marketing strategy allow s increasing market share by 15 -25% and improving customer loyalty by 30-40%. № 1 501

grain productsmarketing strategydigital marketingbrandingmarket segmentationCRMcustomer loyaltyomnikanal marketingзерновые продуктымаркетинговая стратегия

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Cite

APA 7 
Kurbanova Dildora Abduraxmanovna (2025). STATUS AND DEVELOPMENT VECTORS OF MARKETING PROCESSES IN CEREAL PRODUCTION ENTERPRISES. Marketing, (12).
GOST R 7.0.5 
Kurbanova Dildora Abduraxmanovna STATUS AND DEVELOPMENT VECTORS OF MARKETING PROCESSES IN CEREAL PRODUCTION ENTERPRISES // Marketing. 2025. № 12.
BibTeX 
@article{abduraxmanovna2025,
  author  = {Kurbanova Dildora Abduraxmanovna},
  title   = {STATUS AND DEVELOPMENT VECTORS OF MARKETING PROCESSES IN CEREAL PRODUCTION ENTERPRISES},
  journal = {Marketing},
  year    = {2025},
  number  = {12}
}
RIS 
TY  - JOUR
AU  - Kurbanova Dildora Abduraxmanovna
TI  - STATUS AND DEVELOPMENT VECTORS OF MARKETING PROCESSES IN CEREAL PRODUCTION ENTERPRISES
JO  - Marketing
PY  - 2025
IS  - 12
ER  -