Marketing Issue 12 (2025)

THE USE OF MARKETING IN ENSURING THE FINANCIAL IMPLEMENTATION OF PUBLIC PROGRAMS IN UZBEKISTAN: EMPIRICAL ANALYSIS AND CONCEPTUAL MODEL

Primova Nigora Ikrom qizi, TDIU, “Moliya va moliyaviy

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Abstract

This article aims to empirically analyze the conceptual foundations of applying marketing tools in ensuring the financial implementation of state programs in Uzbekistan. A systematic and comparative analysis of financial statements was conducted for 3 main state programs for 2020 -2023: “Obod Qishloq ”, “New Uzbekistan ” and the Social Infrastructure Development Program. A marketing support model was developed and tested in the hypothetical case of the “Yashil Qishloq ” program. It has been determined that the implementation of a marketing approach can redistribute the financial burden and increase the effectiveness of state programs. The need for special structures, digital platforms, and pilot projects was proposed. № 1 341

government programsmarketingfinancingPPPinvestmentsempirical analysis“Obod qishloq ”государственные программымаркетингфинансирование

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Cite

APA 7 
Primova Nigora Ikrom qizi & TDIU, “Moliya va moliyaviy (2025). THE USE OF MARKETING IN ENSURING THE FINANCIAL IMPLEMENTATION OF PUBLIC PROGRAMS IN UZBEKISTAN: EMPIRICAL ANALYSIS AND CONCEPTUAL MODEL. Marketing, (12).
GOST R 7.0.5 
Primova Nigora Ikrom qizi, TDIU, “Moliya va moliyaviy THE USE OF MARKETING IN ENSURING THE FINANCIAL IMPLEMENTATION OF PUBLIC PROGRAMS IN UZBEKISTAN: EMPIRICAL ANALYSIS AND CONCEPTUAL MODEL // Marketing. 2025. № 12.
BibTeX 
@article{qizi2025,
  author  = {Primova Nigora Ikrom qizi and TDIU, “Moliya va moliyaviy},
  title   = {THE USE OF MARKETING IN ENSURING THE FINANCIAL IMPLEMENTATION OF PUBLIC PROGRAMS IN UZBEKISTAN: EMPIRICAL ANALYSIS AND CONCEPTUAL MODEL},
  journal = {Marketing},
  year    = {2025},
  number  = {12}
}
RIS 
TY  - JOUR
AU  - Primova Nigora Ikrom qizi
AU  - TDIU, “Moliya va moliyaviy
TI  - THE USE OF MARKETING IN ENSURING THE FINANCIAL IMPLEMENTATION OF PUBLIC PROGRAMS IN UZBEKISTAN: EMPIRICAL ANALYSIS AND CONCEPTUAL MODEL
JO  - Marketing
PY  - 2025
IS  - 12
ER  -