Marketing № 12 (2025)

INTEGRATION OF ARTIFICIAL INTELLIGENCE IN TOURISM AND HOSPITALITY: A COMPARATIVE ANALYSIS AND ROADMAP FOR UZBEKISTAN

Safaeva Sayyora Rixsibayevna

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Аннотация

This study analyzes the integration of artificial intelligence (AI) technologies in global tourism and hospitality and evaluates their applicability in Uzbekistan. Based on bibliometric review, case study analysis, SWOT assessment, and secondary statistica l data, the current state of digitalization is examined. Findings indicate that AI can enhance revenue, customer satisfaction, and energy efficiency. Strategic recommendations are proposed at government, business, and academic levels. The research presents a practical roadmap for developing smart tourism in Uzbekistan.

artificial intelligencesmart tourismhospitality industryUzbekistandigital transformationdynamic pricingAI readiness indexchatbot servicesSWOT analysistourism innovation

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APA 7 
Safaeva Sayyora Rixsibayevna (2025). INTEGRATION OF ARTIFICIAL INTELLIGENCE IN TOURISM AND HOSPITALITY: A COMPARATIVE ANALYSIS AND ROADMAP FOR UZBEKISTAN. Marketing, (12).
GOST R 7.0.5 
Safaeva Sayyora Rixsibayevna INTEGRATION OF ARTIFICIAL INTELLIGENCE IN TOURISM AND HOSPITALITY: A COMPARATIVE ANALYSIS AND ROADMAP FOR UZBEKISTAN // Marketing. 2025. № 12.
BibTeX 
@article{rixsibayevna2025,
  author  = {Safaeva Sayyora Rixsibayevna},
  title   = {INTEGRATION OF ARTIFICIAL INTELLIGENCE IN TOURISM AND HOSPITALITY: A COMPARATIVE ANALYSIS AND ROADMAP FOR UZBEKISTAN},
  journal = {Marketing},
  year    = {2025},
  number  = {12}
}
RIS 
TY  - JOUR
AU  - Safaeva Sayyora Rixsibayevna
TI  - INTEGRATION OF ARTIFICIAL INTELLIGENCE IN TOURISM AND HOSPITALITY: A COMPARATIVE ANALYSIS AND ROADMAP FOR UZBEKISTAN
JO  - Marketing
PY  - 2025
IS  - 12
ER  -