Marketing 12-san (2025)
No. 1 2-SON DEKABR, 2025 -YIL MODERN MODEL OF HUMAN RESOURCE (HR) IN THE CONDITIONS OF DIGITAL TRANSFORMATION
Амирджанова Ситора Суннат кизи, Шаюсупова Наргиза Тургуновна, Урозбоев Хайрулла Муродбой угли, Умаров Фаёзбек Суннатилла угли, Студент ТГЭУ
Annotaciya
In the context of socio -economic reforms and digital transformation in the Republic of Uzbekistan, Human Resource Management (HRM) is gaining strategic importance. This article examines the evolution of the HR function in Uzbek organizations, analyzes the main directions of digitalization of HR departments, and discusses current trends and challenges in human resource development. It is shown that an effective HR policy contributes to increased labor productivity, the development of human capital, and the s ustainable socio -economic growth of the country.
HRdigital economyhuman resource managementhuman capitallabor marketrecruitmentemployee motivationHRцифровая экономикауправление человеческими ресурсами
Metadata derekkózi: jurnal OAI-PMH arxivi · Sindex tolıq mátindi saqlamaydı, derekkózge silteme beredi.