Marketing 12-son (2025)

No. 1 2-SON DEKABR, 2025 -YIL THE IMPORTANCE OF DIGITAL TRANSFORMATION IN MANAGING ENTERPRISE STRATEGY

Тарават Абдул Салам

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Annotatsiya

This article examines the impact of digital transformation on enterprise strategic management. Key elements such as strategic analysis, decision -making, planning, competitiveness management, and human capital development were analyzed in the № 1 592 context of digitalization. Digital technologies —including big data, artificial intelligence, CRM, and ERP systems —were treated as tools for achieving strategic objectives. The methodological framework included systems analysis, comparative method, expert e valuation, and case study approach. It was found that under the influence of digital transformation, strategic management becomes more adaptive and data-driven, with a stronger focus on customer orientation.

determinants of economicbusinessand societal developmentdigital transformationorganizational functioningthe impact of digital technologiesinformation solutionsmanagement approachesstrategic level of activityrapid technological progress

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex toʻliq matnni saqlamaydi, manbaga havola beradi.

Iqtibos olish

APA 7 
Тарават Абдул Салам (2025). No. 1 2-SON DEKABR, 2025 -YIL THE IMPORTANCE OF DIGITAL TRANSFORMATION IN MANAGING ENTERPRISE STRATEGY. Marketing, (12).
GOST R 7.0.5 
Тарават Абдул Салам No. 1 2-SON DEKABR, 2025 -YIL THE IMPORTANCE OF DIGITAL TRANSFORMATION IN MANAGING ENTERPRISE STRATEGY // Marketing. 2025. № 12.
BibTeX 
@article{салам2025,
  author  = {Тарават Абдул Салам},
  title   = {No. 1 2-SON DEKABR, 2025 -YIL THE IMPORTANCE OF DIGITAL TRANSFORMATION IN MANAGING ENTERPRISE STRATEGY},
  journal = {Marketing},
  year    = {2025},
  number  = {12}
}
RIS 
TY  - JOUR
AU  - Тарават Абдул Салам
TI  - No. 1 2-SON DEKABR, 2025 -YIL THE IMPORTANCE OF DIGITAL TRANSFORMATION IN MANAGING ENTERPRISE STRATEGY
JO  - Marketing
PY  - 2025
IS  - 12
ER  -