Marketing Issue 2 (2025)

OPPORTUNITIES FOR IMPLEMENTING DIGITAL TECHNOLOGIES IN THE FASHION INDUSTRY

Ahmedova Rayhona Jasurbek qizi

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Abstract

This article covers the possibilities of introducing digital technologies in the fashion industry. Scientific and practical proposals for the application of modern technologies such as artificial intelligence, blockchain technologies, Augmented Reality (AR) and Internet of Things (IoT) in the fashion industry have been given.

digital marketingblockchaininternetWearable 2.0artificial intelligenceAugmented reality (AR)Internet of Things (IoT)цифровой маркетингблокчейнИнтернет

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Cite

APA 7 
Ahmedova Rayhona Jasurbek qizi (2025). OPPORTUNITIES FOR IMPLEMENTING DIGITAL TECHNOLOGIES IN THE FASHION INDUSTRY. Marketing, (2).
GOST R 7.0.5 
Ahmedova Rayhona Jasurbek qizi OPPORTUNITIES FOR IMPLEMENTING DIGITAL TECHNOLOGIES IN THE FASHION INDUSTRY // Marketing. 2025. № 2.
BibTeX 
@article{qizi2025,
  author  = {Ahmedova Rayhona Jasurbek qizi},
  title   = {OPPORTUNITIES FOR IMPLEMENTING DIGITAL TECHNOLOGIES IN THE FASHION INDUSTRY},
  journal = {Marketing},
  year    = {2025},
  number  = {2}
}
RIS 
TY  - JOUR
AU  - Ahmedova Rayhona Jasurbek qizi
TI  - OPPORTUNITIES FOR IMPLEMENTING DIGITAL TECHNOLOGIES IN THE FASHION INDUSTRY
JO  - Marketing
PY  - 2025
IS  - 2
ER  -