Marketing Issue 2 (2025)

USING NEUROMARKETING IN THE FASHION INDUSTRY

Alimxodjayeva Nargiza Elshodovna

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Abstract

This article analyzes strategies for using neuromarketing in the fashion industry. Neuromarketing aims to study consumersʼ subconscious emotions and influence their purchasing decisions. The research examines psychological, social, marketing, and technolog ical factors, exploring the mechanisms through which neuromarketing tools impact customer behavior. Additionally, the effectiveness of using visual, sensory, and cognitive stimuli in the fast fashion sector is discussed. The findings can be used to identif y key factors for conducting further neuromarketing research.

neuromarketingfashion industrypurchasing behaviorpsychological influencevisual marketingbrand loyaltyconsumer experience. 340нейромаркетингиндустрия модыповедение при покупке

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Cite

APA 7 
Alimxodjayeva Nargiza Elshodovna (2025). USING NEUROMARKETING IN THE FASHION INDUSTRY. Marketing, (2).
GOST R 7.0.5 
Alimxodjayeva Nargiza Elshodovna USING NEUROMARKETING IN THE FASHION INDUSTRY // Marketing. 2025. № 2.
BibTeX 
@article{elshodovna2025,
  author  = {Alimxodjayeva Nargiza Elshodovna},
  title   = {USING NEUROMARKETING IN THE FASHION INDUSTRY},
  journal = {Marketing},
  year    = {2025},
  number  = {2}
}
RIS 
TY  - JOUR
AU  - Alimxodjayeva Nargiza Elshodovna
TI  - USING NEUROMARKETING IN THE FASHION INDUSTRY
JO  - Marketing
PY  - 2025
IS  - 2
ER  -