Marketing 2-нөмір (2025)

THE PROCESS OF DIGITAL TRANSFORMATION IN ENTERPRISES: METHODS OF INTEGRATION OF DIGITAL MARKETING TOOLS AND EFFECTIVENESS ASSESSMENT

Amonov Mirzohid Tuymuratovich

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Аңдатпа

This article analyzes the process of digital transformation in enterprises, the integration of digital marketing tools, and methods for evaluating their effectiveness. The impact of modern digital technologies on business models, production processes, and marketing strategies has been studied. Additionally, the significance of digital marketing tools in the service sector, the development of the digital economy, and the strategic importance of digital transformation processes in enterprises are highlighted. The process of implementing digital marketing strategies in enterprises and methods for assessing effectiveness —based on indicators such as ROI, CPC, CAC, and CR—have been analyzed. Furthermore, government programs aimed at developing the digital economy a nd supporting digital transformation in Uzbekistan and their impact on the economy have been covered.

digital transformationdigital marketingdigital economymarketing toolsdigital technologiesBig DataIoTROICPCCAC

Метадеректер дереккөзі: журналдың OAI-PMH архиві · Sindex толық мәтінді сақтамайды, дереккөзге сілтеме береді.

Дәйексөз алу

APA 7 
Amonov Mirzohid Tuymuratovich (2025). THE PROCESS OF DIGITAL TRANSFORMATION IN ENTERPRISES: METHODS OF INTEGRATION OF DIGITAL MARKETING TOOLS AND EFFECTIVENESS ASSESSMENT. Marketing, (2).
GOST R 7.0.5 
Amonov Mirzohid Tuymuratovich THE PROCESS OF DIGITAL TRANSFORMATION IN ENTERPRISES: METHODS OF INTEGRATION OF DIGITAL MARKETING TOOLS AND EFFECTIVENESS ASSESSMENT // Marketing. 2025. № 2.
BibTeX 
@article{tuymuratovich2025,
  author  = {Amonov Mirzohid Tuymuratovich},
  title   = {THE PROCESS OF DIGITAL TRANSFORMATION IN ENTERPRISES: METHODS OF INTEGRATION OF DIGITAL MARKETING TOOLS AND EFFECTIVENESS ASSESSMENT},
  journal = {Marketing},
  year    = {2025},
  number  = {2}
}
RIS 
TY  - JOUR
AU  - Amonov Mirzohid Tuymuratovich
TI  - THE PROCESS OF DIGITAL TRANSFORMATION IN ENTERPRISES: METHODS OF INTEGRATION OF DIGITAL MARKETING TOOLS AND EFFECTIVENESS ASSESSMENT
JO  - Marketing
PY  - 2025
IS  - 2
ER  -