Marketing Issue 2 (2025)

FORMATION OF BUSINESS MODELS USING INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE DIGITAL ECONOMY

Saatova Lolakhon Ergashevna

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Abstract

This article provides a comprehensive overview of the formation of business models in the context of the digital economy and the role of information and communication technologies (ICT) in this process. It outlines the sources and founders of traditional a nd digital business models, as well as analyzes the differences between them. The activities of widely implemented digital platforms were also discussed.

digital economybusiness modelsICTtraditional business modelsdigital business modelsanalysisdigital platformservice and sales processessectorцифровая экономика

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Cite

APA 7 
Saatova Lolakhon Ergashevna (2025). FORMATION OF BUSINESS MODELS USING INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE DIGITAL ECONOMY. Marketing, (2).
GOST R 7.0.5 
Saatova Lolakhon Ergashevna FORMATION OF BUSINESS MODELS USING INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE DIGITAL ECONOMY // Marketing. 2025. № 2.
BibTeX 
@article{ergashevna2025,
  author  = {Saatova Lolakhon Ergashevna},
  title   = {FORMATION OF BUSINESS MODELS USING INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE DIGITAL ECONOMY},
  journal = {Marketing},
  year    = {2025},
  number  = {2}
}
RIS 
TY  - JOUR
AU  - Saatova Lolakhon Ergashevna
TI  - FORMATION OF BUSINESS MODELS USING INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE DIGITAL ECONOMY
JO  - Marketing
PY  - 2025
IS  - 2
ER  -