Marketing Issue 2 (2025)

DIGITAL MARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS: SOCIO-ECONOMIC MECHANISMS OF USING SOCIAL MEDIA MARKETING

Xamidov Obidjon Xafizovich, Baxtiyorova Nigina Ulugʻbek qizi

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Abstract

This article analyzes the socio -economic mechanisms of using digital marketing tools, particularly social media marketing, in higher education institutions. Social media platforms play a crucial role for universities in attracting students, shaping brand 415 image, popularizing scientific and educational content, and strengthening connections with alumni. The study explores the role of social media marketing in the higher education system, its effectiveness, and economic aspects. Furthermore, the article exami nes how higher education institutions can achieve economic sustainability, enhance education quality, and increase student engagement through social media marketing.

higher education institutionsdigital marketingsocial media marketingeducation and technologyeconomic efficiencystudent engagementmarketing strategiesbrand imagescientific content distributionвысшие учебные заведения

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Cite

APA 7 
Xamidov Obidjon Xafizovich & Baxtiyorova Nigina Ulugʻbek qizi (2025). DIGITAL MARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS: SOCIO-ECONOMIC MECHANISMS OF USING SOCIAL MEDIA MARKETING. Marketing, (2).
GOST R 7.0.5 
Xamidov Obidjon Xafizovich, Baxtiyorova Nigina Ulugʻbek qizi DIGITAL MARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS: SOCIO-ECONOMIC MECHANISMS OF USING SOCIAL MEDIA MARKETING // Marketing. 2025. № 2.
BibTeX 
@article{xafizovich2025,
  author  = {Xamidov Obidjon Xafizovich and Baxtiyorova Nigina Ulugʻbek qizi},
  title   = {DIGITAL MARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS: SOCIO-ECONOMIC MECHANISMS OF USING SOCIAL MEDIA MARKETING},
  journal = {Marketing},
  year    = {2025},
  number  = {2}
}
RIS 
TY  - JOUR
AU  - Xamidov Obidjon Xafizovich
AU  - Baxtiyorova Nigina Ulugʻbek qizi
TI  - DIGITAL MARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS: SOCIO-ECONOMIC MECHANISMS OF USING SOCIAL MEDIA MARKETING
JO  - Marketing
PY  - 2025
IS  - 2
ER  -