Marketing Issue 7 (2025)

INNOVATION OPPORTUNITIES AND DEVELOPMENT PROSPECTS OF THE APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE MARKETING OF BANKING SERVICES

Maxamadjanov Akbar Maxamadaliyevich

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Abstract

The article explores the integration of artificial intelligence and digital technologies in banking marketing. The study highlights the role of machine learning, deep learning, RPA, and cloud technologies in improving banking services. Based on a conceptua l model, it demonstrates how data processing, customer segmentation, service personalization, and process automation enhance marketing efficiency. The findings confirm that these technologies strengthen banksʼ competitiveness, accelerate innovation, and su pport long -term customer relationships. 288

artificial intelligencebanking marketingdigital transformationCLVRPAFinTechcloud technologiesискусственный интеллектбанковский маркетингцифровая трансформация

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Cite

APA 7 
Maxamadjanov Akbar Maxamadaliyevich (2025). INNOVATION OPPORTUNITIES AND DEVELOPMENT PROSPECTS OF THE APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE MARKETING OF BANKING SERVICES. Marketing, (7).
GOST R 7.0.5 
Maxamadjanov Akbar Maxamadaliyevich INNOVATION OPPORTUNITIES AND DEVELOPMENT PROSPECTS OF THE APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE MARKETING OF BANKING SERVICES // Marketing. 2025. № 7.
BibTeX 
@article{maxamadaliyevich2025,
  author  = {Maxamadjanov Akbar Maxamadaliyevich},
  title   = {INNOVATION OPPORTUNITIES AND DEVELOPMENT PROSPECTS OF THE APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE MARKETING OF BANKING SERVICES},
  journal = {Marketing},
  year    = {2025},
  number  = {7}
}
RIS 
TY  - JOUR
AU  - Maxamadjanov Akbar Maxamadaliyevich
TI  - INNOVATION OPPORTUNITIES AND DEVELOPMENT PROSPECTS OF THE APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE MARKETING OF BANKING SERVICES
JO  - Marketing
PY  - 2025
IS  - 7
ER  -