Marketing Issue 7 (2025)

APPLICATION OF ARTIFICIAL INTELLIGENCE TOOLS AND THEIR MARKETING STRATEGIES IN DETERMINING THE TARGET AUDIENCE IN HIGHER EDUCATION INSTITUTIONS

Maxmudov Faxriddin Umarovich

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Abstract

This study analyzes the integration of artificial intelligence technologies into the marketing strategies of higher education institutions. The role of AI tools in optimizing university operations is revealed through user segmentation, recommendation syste ms, digital communication, and the “Smart University” model. Based on an international literature review, conceptual approaches are developed and a model of AI -based personalized marketing and strategic management is proposed.

artificial intelligencehigher educationdigital marketingsegmentationrecommendation systemmanagementsmart universityискусственный интеллектвысшее образованиецифровой маркетинг

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Cite

APA 7 
Maxmudov Faxriddin Umarovich (2025). APPLICATION OF ARTIFICIAL INTELLIGENCE TOOLS AND THEIR MARKETING STRATEGIES IN DETERMINING THE TARGET AUDIENCE IN HIGHER EDUCATION INSTITUTIONS. Marketing, (7).
GOST R 7.0.5 
Maxmudov Faxriddin Umarovich APPLICATION OF ARTIFICIAL INTELLIGENCE TOOLS AND THEIR MARKETING STRATEGIES IN DETERMINING THE TARGET AUDIENCE IN HIGHER EDUCATION INSTITUTIONS // Marketing. 2025. № 7.
BibTeX 
@article{umarovich2025,
  author  = {Maxmudov Faxriddin Umarovich},
  title   = {APPLICATION OF ARTIFICIAL INTELLIGENCE TOOLS AND THEIR MARKETING STRATEGIES IN DETERMINING THE TARGET AUDIENCE IN HIGHER EDUCATION INSTITUTIONS},
  journal = {Marketing},
  year    = {2025},
  number  = {7}
}
RIS 
TY  - JOUR
AU  - Maxmudov Faxriddin Umarovich
TI  - APPLICATION OF ARTIFICIAL INTELLIGENCE TOOLS AND THEIR MARKETING STRATEGIES IN DETERMINING THE TARGET AUDIENCE IN HIGHER EDUCATION INSTITUTIONS
JO  - Marketing
PY  - 2025
IS  - 7
ER  -