Marketing 7-нөмір (2025)
CONSUMER DEMAND THEORY IN MACROECONOMICS AND ITS APPLICATION IN MARKETING RESEARCH
Rustamov Narzillo Istamovich
Аңдатпа
The article covers the theory of consumer demand as an object of macroeconomic analysis and proves the limitations of its use in conducting marketing research.
consumptiondisposable incomemarginal propensity to consumeconsumption functionrelative income theorylife cycle theorySnob effectVeblen effectпотребления. располагаемый доходпредельный склонность потреблению
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