Marketing Issue 7 (2025)

CONSUMER DEMAND THEORY IN MACROECONOMICS AND ITS APPLICATION IN MARKETING RESEARCH

Rustamov Narzillo Istamovich

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Abstract

The article covers the theory of consumer demand as an object of macroeconomic analysis and proves the limitations of its use in conducting marketing research.

consumptiondisposable incomemarginal propensity to consumeconsumption functionrelative income theorylife cycle theorySnob effectVeblen effectпотребления. располагаемый доходпредельный склонность потреблению

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Cite

APA 7 
Rustamov Narzillo Istamovich (2025). CONSUMER DEMAND THEORY IN MACROECONOMICS AND ITS APPLICATION IN MARKETING RESEARCH. Marketing, (7).
GOST R 7.0.5 
Rustamov Narzillo Istamovich CONSUMER DEMAND THEORY IN MACROECONOMICS AND ITS APPLICATION IN MARKETING RESEARCH // Marketing. 2025. № 7.
BibTeX 
@article{istamovich2025,
  author  = {Rustamov Narzillo Istamovich},
  title   = {CONSUMER DEMAND THEORY IN MACROECONOMICS AND ITS APPLICATION IN MARKETING RESEARCH},
  journal = {Marketing},
  year    = {2025},
  number  = {7}
}
RIS 
TY  - JOUR
AU  - Rustamov Narzillo Istamovich
TI  - CONSUMER DEMAND THEORY IN MACROECONOMICS AND ITS APPLICATION IN MARKETING RESEARCH
JO  - Marketing
PY  - 2025
IS  - 7
ER  -