Marketing Issue 7 (2025)

INNOVATIVE APPROACHES AND INTEGRATED MANAGEMENT METHODOLOGY FOR THE DEVELOPMENT OF MARKETING ACTIVITIES IN HIGHER EDUCATION INSTITUTIONS

Shamshiyeva Nargizaxon Nosirxoʻja qizi

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Abstract

The article explores innovative approaches to improving marketing activities in higher education institutions. The analysis identified the interrelation of project -based learning, digital technologies, communication strategies, international collaboration, and knowledge management, leading to the development of a conceptual model. The findings provide scientifically grounded recommendations for forming effective marketing strategies, strengthening university branding, and enhancing competitiveness.

higher educationmarketinginnovative learningdigital technologiesinternational collaborationbrand imageвысшее образованиемаркетингинновационное обучениецифровые технологии

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Cite

APA 7 
Shamshiyeva Nargizaxon Nosirxoʻja qizi (2025). INNOVATIVE APPROACHES AND INTEGRATED MANAGEMENT METHODOLOGY FOR THE DEVELOPMENT OF MARKETING ACTIVITIES IN HIGHER EDUCATION INSTITUTIONS. Marketing, (7).
GOST R 7.0.5 
Shamshiyeva Nargizaxon Nosirxoʻja qizi INNOVATIVE APPROACHES AND INTEGRATED MANAGEMENT METHODOLOGY FOR THE DEVELOPMENT OF MARKETING ACTIVITIES IN HIGHER EDUCATION INSTITUTIONS // Marketing. 2025. № 7.
BibTeX 
@article{qizi2025,
  author  = {Shamshiyeva Nargizaxon Nosirxoʻja qizi},
  title   = {INNOVATIVE APPROACHES AND INTEGRATED MANAGEMENT METHODOLOGY FOR THE DEVELOPMENT OF MARKETING ACTIVITIES IN HIGHER EDUCATION INSTITUTIONS},
  journal = {Marketing},
  year    = {2025},
  number  = {7}
}
RIS 
TY  - JOUR
AU  - Shamshiyeva Nargizaxon Nosirxoʻja qizi
TI  - INNOVATIVE APPROACHES AND INTEGRATED MANAGEMENT METHODOLOGY FOR THE DEVELOPMENT OF MARKETING ACTIVITIES IN HIGHER EDUCATION INSTITUTIONS
JO  - Marketing
PY  - 2025
IS  - 7
ER  -