Marketing Issue 7 (2025)

STRATEGIC MARKETING APPROACHES TO INCREASE COMPANY COMPETITIVENESS

Xidirov Sherzod Olimovich

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Abstract

This article analyzes the role and importance of strategic marketing approaches in enhancing enterprise competitiveness. It demonstrates that the correct selection and targeted implementation of marketing strategies can ensure a product or serviceʼs advant age in the market. The paper explores approaches to achieving competitive advantage based on the STP model, differentiation strategy, value chain, and digital marketing tools. Based on empirical analysis, the effectiveness of strategic marketing approaches is assessed, and practical recommendations are developed.

strategic marketingcompetitivenessSTP modelpositioningdifferentiationvalue chainстратегический маркетингконкурентоспособностьмодель STPпозиционирование

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Cite

APA 7 
Xidirov Sherzod Olimovich (2025). STRATEGIC MARKETING APPROACHES TO INCREASE COMPANY COMPETITIVENESS. Marketing, (7).
GOST R 7.0.5 
Xidirov Sherzod Olimovich STRATEGIC MARKETING APPROACHES TO INCREASE COMPANY COMPETITIVENESS // Marketing. 2025. № 7.
BibTeX 
@article{olimovich2025,
  author  = {Xidirov Sherzod Olimovich},
  title   = {STRATEGIC MARKETING APPROACHES TO INCREASE COMPANY COMPETITIVENESS},
  journal = {Marketing},
  year    = {2025},
  number  = {7}
}
RIS 
TY  - JOUR
AU  - Xidirov Sherzod Olimovich
TI  - STRATEGIC MARKETING APPROACHES TO INCREASE COMPANY COMPETITIVENESS
JO  - Marketing
PY  - 2025
IS  - 7
ER  -