Marketing Issue 7 (2025)

MARKETING APPROACH TO SOLVING PROBLEMS OF SUSTAINABLE BUSINESS MANAGEMENT

Ренкер Клеменс, Багиев Георгий Леонидович, Икрамов Мурат Акрамович

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Abstract

The article explores solutions to the challenges of ensuring sustainable business development and managing it through the lens of marketing tools. The primary task of achieving sustainable development lies in the efficient use of limited resources to meet 22 set objectives —not only under current conditions but also to secure the future for the next generation. In this context, the authors propose a marketing -based approach to achieving the core goals of ESG (Environmental, Social, and Corporate Governance). The ultimate outcome of sustainable business management should be the level of customer satisfaction.

business sustainabilityESGresourcesconsumersenterprisesenterprise requirementsmarketing approachустойчивость бизнесаESGресурсы

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Cite

APA 7 
Ренкер Клеменс, Багиев Георгий Леонидович & Икрамов Мурат Акрамович (2025). MARKETING APPROACH TO SOLVING PROBLEMS OF SUSTAINABLE BUSINESS MANAGEMENT. Marketing, (7).
GOST R 7.0.5 
Ренкер Клеменс, Багиев Георгий Леонидович, Икрамов Мурат Акрамович MARKETING APPROACH TO SOLVING PROBLEMS OF SUSTAINABLE BUSINESS MANAGEMENT // Marketing. 2025. № 7.
BibTeX 
@article{клеменс2025,
  author  = {Ренкер Клеменс and Багиев Георгий Леонидович and Икрамов Мурат Акрамович},
  title   = {MARKETING APPROACH TO SOLVING PROBLEMS OF SUSTAINABLE BUSINESS MANAGEMENT},
  journal = {Marketing},
  year    = {2025},
  number  = {7}
}
RIS 
TY  - JOUR
AU  - Ренкер Клеменс
AU  - Багиев Георгий Леонидович
AU  - Икрамов Мурат Акрамович
TI  - MARKETING APPROACH TO SOLVING PROBLEMS OF SUSTAINABLE BUSINESS MANAGEMENT
JO  - Marketing
PY  - 2025
IS  - 7
ER  -