Marketing 6-нөмір (2025)

THE DEVELOPMENT MODEL OF REGIONAL MARKETING IN THE EXPERIENCE OF FOREIGN COUNTRIES

Boltayev Jasurbek Gʻulomovich

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Аңдатпа

This article explores the development and application of territorial marketing strategies based on international e xperience, with a focus on their implementation potential in Uzbekistan. The study employed content analysis and comparative methods using recent scholarly sources (Scopus, Web of Science) related to “territorial marketing”, “regional branding”, and “city marketing”. The results demonstrate that in developed countries, territorial marketing serves as a strategic tool for sustainable development and innovation, with active local community participation. The paper 43 proposes a conceptual framework and practical recommendations for implementing regional marketing in Uzbekistan through institutional collaboration and capacity - building.

territorial marketingregional brandplace imageregional competitivenesscity marketingsustainable developmentinnovation strategyinternational experiencelocal communityinvestment attractiveness

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Дәйексөз алу

APA 7 
Boltayev Jasurbek Gʻulomovich (2025). THE DEVELOPMENT MODEL OF REGIONAL MARKETING IN THE EXPERIENCE OF FOREIGN COUNTRIES. Marketing, (6).
GOST R 7.0.5 
Boltayev Jasurbek Gʻulomovich THE DEVELOPMENT MODEL OF REGIONAL MARKETING IN THE EXPERIENCE OF FOREIGN COUNTRIES // Marketing. 2025. № 6.
BibTeX 
@article{gʻulomovich2025,
  author  = {Boltayev Jasurbek Gʻulomovich},
  title   = {THE DEVELOPMENT MODEL OF REGIONAL MARKETING IN THE EXPERIENCE OF FOREIGN COUNTRIES},
  journal = {Marketing},
  year    = {2025},
  number  = {6}
}
RIS 
TY  - JOUR
AU  - Boltayev Jasurbek Gʻulomovich
TI  - THE DEVELOPMENT MODEL OF REGIONAL MARKETING IN THE EXPERIENCE OF FOREIGN COUNTRIES
JO  - Marketing
PY  - 2025
IS  - 6
ER  -