Marketing 6-son (2025)
STRATEGIES FOR DEVELOPMENT OF MARKETING INNOVATIONS THROUGH REBRANDING IN COMMERCIAL BANKS
Mirzajonova Maftunaxon Jaxongir qizi
Annotatsiya
The article analyzes the role of rebranding in commercial banks in implementing marketing innovations. The importance of rebranding for improving service quality, strengthening customer trust, developing internal management systems, and enhancing competitiveness is highlighted. The analysis concludes that effective rebranding positively affects the overall development of banks. Recommendations for improving banking activities are provided.
rebrandingcommercial banksmarketing innovationservice qualitycompetitiveness. 166ребрендингкоммерческие банкимаркетинговая инновациякачество услугконкурентоспособность
Metadata manbasi: jurnal OAI-PMH arxivi · Sindex toʻliq matnni saqlamaydi, manbaga havola beradi.