Marketing № 6 (2025)

STRATEGIES FOR DEVELOPMENT OF MARKETING INNOVATIONS THROUGH REBRANDING IN COMMERCIAL BANKS

Mirzajonova Maftunaxon Jaxongir qizi

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Аннотация

The article analyzes the role of rebranding in commercial banks in implementing marketing innovations. The importance of rebranding for improving service quality, strengthening customer trust, developing internal management systems, and enhancing competitiveness is highlighted. The analysis concludes that effective rebranding positively affects the overall development of banks. Recommendations for improving banking activities are provided.

rebrandingcommercial banksmarketing innovationservice qualitycompetitiveness. 166ребрендингкоммерческие банкимаркетинговая инновациякачество услугконкурентоспособность

Источник метаданных: OAI-PMH архив журнала · Sindex не хранит полный текст, а даёт ссылку на источник.

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APA 7 
Mirzajonova Maftunaxon Jaxongir qizi (2025). STRATEGIES FOR DEVELOPMENT OF MARKETING INNOVATIONS THROUGH REBRANDING IN COMMERCIAL BANKS. Marketing, (6).
GOST R 7.0.5 
Mirzajonova Maftunaxon Jaxongir qizi STRATEGIES FOR DEVELOPMENT OF MARKETING INNOVATIONS THROUGH REBRANDING IN COMMERCIAL BANKS // Marketing. 2025. № 6.
BibTeX 
@article{qizi2025,
  author  = {Mirzajonova Maftunaxon Jaxongir qizi},
  title   = {STRATEGIES FOR DEVELOPMENT OF MARKETING INNOVATIONS THROUGH REBRANDING IN COMMERCIAL BANKS},
  journal = {Marketing},
  year    = {2025},
  number  = {6}
}
RIS 
TY  - JOUR
AU  - Mirzajonova Maftunaxon Jaxongir qizi
TI  - STRATEGIES FOR DEVELOPMENT OF MARKETING INNOVATIONS THROUGH REBRANDING IN COMMERCIAL BANKS
JO  - Marketing
PY  - 2025
IS  - 6
ER  -