Marketing Issue 6 (2025)

INCREASING THE COMPETITIVENESS OF PRINTING ENTERPRISES BASED ON STRATEGIC MARKETING APPROACHES

Xolmirzaeva Feruza Аbdullaevna

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Abstract

This article explores the practical significance of marketing strategies in enhancing the competitiveness of printing enterprises. The analysis focuses on market segmentation approaches that enable the development of customer -oriented services. Results hig hlight the role of marketing tools in creating competitive advantages. Effective approaches are developed based on strategic planning, pricing, service quality, and brand positioning through digital integration.

printing enterprisescompetitivenessmarketing strategycustomer segmentationstrategic approachполиграфические предприятияконкурентоспособностьмаркетинговая стратегиясегментация клиентовстратегический подход

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Cite

APA 7 
Xolmirzaeva Feruza Аbdullaevna (2025). INCREASING THE COMPETITIVENESS OF PRINTING ENTERPRISES BASED ON STRATEGIC MARKETING APPROACHES. Marketing, (6).
GOST R 7.0.5 
Xolmirzaeva Feruza Аbdullaevna INCREASING THE COMPETITIVENESS OF PRINTING ENTERPRISES BASED ON STRATEGIC MARKETING APPROACHES // Marketing. 2025. № 6.
BibTeX 
@article{аbdullaevna2025,
  author  = {Xolmirzaeva Feruza Аbdullaevna},
  title   = {INCREASING THE COMPETITIVENESS OF PRINTING ENTERPRISES BASED ON STRATEGIC MARKETING APPROACHES},
  journal = {Marketing},
  year    = {2025},
  number  = {6}
}
RIS 
TY  - JOUR
AU  - Xolmirzaeva Feruza Аbdullaevna
TI  - INCREASING THE COMPETITIVENESS OF PRINTING ENTERPRISES BASED ON STRATEGIC MARKETING APPROACHES
JO  - Marketing
PY  - 2025
IS  - 6
ER  -