Marketing Issue 5 (2025)

BEHAVIORAL ASPECTS OF FINANCIAL BEHAVIOR OF THE POPULATION OF UZBEKISTAN: EMPIRICAL ANALYSIS AND INTERNATIONAL CONTEXT

Захарова Ирина Борисовна, Непейвода Андрей Николаевич

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Abstract

This article examines the behavioral aspects of financial behavior among the population of Uzbekistan based on empirical research. Key factors influencing household financial decisions are identified, including financial literacy levels, trust in financial institutions, and cultural -behavioral attitudes. A comparative analysis with international data reveals both universal and Uzbekistan -specific behavioral patterns. The study offers practical recommendations for improving financial education and promoting sustainable financial behaviors.

financial behaviorpopulationUzbekistanfinancial literacytrustempirical analysis 175финансовое поведениенаселениеУзбекистанфинансовая грамотность

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Cite

APA 7 
Захарова Ирина Борисовна & Непейвода Андрей Николаевич (2025). BEHAVIORAL ASPECTS OF FINANCIAL BEHAVIOR OF THE POPULATION OF UZBEKISTAN: EMPIRICAL ANALYSIS AND INTERNATIONAL CONTEXT. Marketing, (5).
GOST R 7.0.5 
Захарова Ирина Борисовна, Непейвода Андрей Николаевич BEHAVIORAL ASPECTS OF FINANCIAL BEHAVIOR OF THE POPULATION OF UZBEKISTAN: EMPIRICAL ANALYSIS AND INTERNATIONAL CONTEXT // Marketing. 2025. № 5.
BibTeX 
@article{борисовна2025,
  author  = {Захарова Ирина Борисовна and Непейвода Андрей Николаевич},
  title   = {BEHAVIORAL ASPECTS OF FINANCIAL BEHAVIOR OF THE POPULATION OF UZBEKISTAN: EMPIRICAL ANALYSIS AND INTERNATIONAL CONTEXT},
  journal = {Marketing},
  year    = {2025},
  number  = {5}
}
RIS 
TY  - JOUR
AU  - Захарова Ирина Борисовна
AU  - Непейвода Андрей Николаевич
TI  - BEHAVIORAL ASPECTS OF FINANCIAL BEHAVIOR OF THE POPULATION OF UZBEKISTAN: EMPIRICAL ANALYSIS AND INTERNATIONAL CONTEXT
JO  - Marketing
PY  - 2025
IS  - 5
ER  -