Marketing 3-нөмір (2025)

IMPACT OF DIGITAL MARKETING ON MODERN TOURISM

Abduvaxidov Abdumalik Maxkamovich

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Аңдатпа

This study analyzes the effectiveness of digital marketing tools in the context of modern tourism. User behavior is examined through the lens of the Push –Pull– Resistance model. A comparative evaluation of Social Media, Email marketing, and SEO strategies i s conducted to assess their impact on conversion, trust -building, and technical efficiency. In addition, a SWOT analysis reveals the strengths and 576 weaknesses of social media marketing, while the integration of technologies such as AI, VR, and chatbots is explored as a means to enhance user experience. The findings underscore the strategic role of digital marketing in influencing tourist decision -maki ng and provide practical recommendations for tourism professionals.

tourismdigital marketingsocial mediaSEOEmail marketingPush –Pull–Resistance modelSWOT analysisuser experiencetechnological transformationconversion

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Дәйексөз алу

APA 7 
Abduvaxidov Abdumalik Maxkamovich (2025). IMPACT OF DIGITAL MARKETING ON MODERN TOURISM. Marketing, (3).
GOST R 7.0.5 
Abduvaxidov Abdumalik Maxkamovich IMPACT OF DIGITAL MARKETING ON MODERN TOURISM // Marketing. 2025. № 3.
BibTeX 
@article{maxkamovich2025,
  author  = {Abduvaxidov Abdumalik Maxkamovich},
  title   = {IMPACT OF DIGITAL MARKETING ON MODERN TOURISM},
  journal = {Marketing},
  year    = {2025},
  number  = {3}
}
RIS 
TY  - JOUR
AU  - Abduvaxidov Abdumalik Maxkamovich
TI  - IMPACT OF DIGITAL MARKETING ON MODERN TOURISM
JO  - Marketing
PY  - 2025
IS  - 3
ER  -