Marketing Issue 3 (2025)

INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION INSTITUTIONS BASED ON INNOVATIVE EDUCATIONAL PROJECTS

Eshov Mansur Poʻlatovich

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Abstract

This article analyzes the enhancement of higher education institutionsʼ competitiveness through the implementation of innovative educational projects . A strategic management approach based on a three -block model ( target , functional , and operational ) is proposed . The study explores opportunities for preparing universities for global competition via digital transformation , financial autonomy , marketing, and public -private partnerships . Recommendations are provided for building a sustainable innovation ecosystem through the integration of education , science , and industry .

innovative educationcompetitivenessstrategic managementdigital transformationhigher educationuniversity governanceeducational ecosystempublic -private partnership . 650инновационное образованиеконкурентоспособность

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Cite

APA 7 
Eshov Mansur Poʻlatovich (2025). INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION INSTITUTIONS BASED ON INNOVATIVE EDUCATIONAL PROJECTS. Marketing, (3).
GOST R 7.0.5 
Eshov Mansur Poʻlatovich INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION INSTITUTIONS BASED ON INNOVATIVE EDUCATIONAL PROJECTS // Marketing. 2025. № 3.
BibTeX 
@article{poʻlatovich2025,
  author  = {Eshov Mansur Poʻlatovich},
  title   = {INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION INSTITUTIONS BASED ON INNOVATIVE EDUCATIONAL PROJECTS},
  journal = {Marketing},
  year    = {2025},
  number  = {3}
}
RIS 
TY  - JOUR
AU  - Eshov Mansur Poʻlatovich
TI  - INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION INSTITUTIONS BASED ON INNOVATIVE EDUCATIONAL PROJECTS
JO  - Marketing
PY  - 2025
IS  - 3
ER  -