Marketing Issue 3 (2025)

IMPACT OF FINANCIAL LITERACY AND SOCIAL NETWORKS ON ECONOMIC STABILITY

Eshpulatova Muazzam Barnoyevna

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Abstract

This study aims to determine the impact of financial literacy and social media on economic stability. It employs the human capital model, regression analysis, correlation analysis, and agent -based modeling (ABM) approaches to examine how levels of financia l knowledge, investment behavior, saving habits, and financial information on social media influence economic decision -making. Based on a survey of 234 respondents in Uzbekistan, the research explores the relationships between age groups, financial decisio n-making strategies, and saving behavior. The findings confirm the crucial role of financial literacy in enhancing economic stability and provide recommendations for improving the effectiveness of financial education programs.

financial literacyeconomic stabilitysocial mediahuman capital modelregression analysiscorrelation analysisinvestmentsaving habitsdigital financial literacycredit strategies

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Cite

APA 7 
Eshpulatova Muazzam Barnoyevna (2025). IMPACT OF FINANCIAL LITERACY AND SOCIAL NETWORKS ON ECONOMIC STABILITY. Marketing, (3).
GOST R 7.0.5 
Eshpulatova Muazzam Barnoyevna IMPACT OF FINANCIAL LITERACY AND SOCIAL NETWORKS ON ECONOMIC STABILITY // Marketing. 2025. № 3.
BibTeX 
@article{barnoyevna2025,
  author  = {Eshpulatova Muazzam Barnoyevna},
  title   = {IMPACT OF FINANCIAL LITERACY AND SOCIAL NETWORKS ON ECONOMIC STABILITY},
  journal = {Marketing},
  year    = {2025},
  number  = {3}
}
RIS 
TY  - JOUR
AU  - Eshpulatova Muazzam Barnoyevna
TI  - IMPACT OF FINANCIAL LITERACY AND SOCIAL NETWORKS ON ECONOMIC STABILITY
JO  - Marketing
PY  - 2025
IS  - 3
ER  -