Marketing Issue 3 (2025)

EFFECTIVE USE OF RETAIL MARKETING TOOLS

Ismoilov Shohjahon Oʻtkir oʻgʻli

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Abstract

This article explores the features of effective use of marketing methods in retail trade, their impact on consumer behavior, and their role in enhancing the competitiveness of retail enterprises. The analysis covers key retail marketing instruments, including pricing strategies, product assortment, advertising and promotion, customer service, and loyalty programs. The article also examines opportunities for improving retail processes through modern marketing strategies, such 195 as digital marketing, omnichannel trade approaches, and customer experience enhancement. The research findings provide practical recommendations for the effective implementation of marketing strategies in retail and the development of sustainable customer relationships.

retailmarketingcompetitionconsumerprofitproductdemandрозничная торговлямаркетингконкуренция

Metadata source: the journal's OAI-PMH archive · Sindex does not store the full text; it links to the source.

Cite

APA 7 
Ismoilov Shohjahon Oʻtkir oʻgʻli (2025). EFFECTIVE USE OF RETAIL MARKETING TOOLS. Marketing, (3).
GOST R 7.0.5 
Ismoilov Shohjahon Oʻtkir oʻgʻli EFFECTIVE USE OF RETAIL MARKETING TOOLS // Marketing. 2025. № 3.
BibTeX 
@article{oʻgʻli2025,
  author  = {Ismoilov Shohjahon Oʻtkir oʻgʻli},
  title   = {EFFECTIVE USE OF RETAIL MARKETING TOOLS},
  journal = {Marketing},
  year    = {2025},
  number  = {3}
}
RIS 
TY  - JOUR
AU  - Ismoilov Shohjahon Oʻtkir oʻgʻli
TI  - EFFECTIVE USE OF RETAIL MARKETING TOOLS
JO  - Marketing
PY  - 2025
IS  - 3
ER  -