Marketing № 3 (2025)
DIGITAL MARKETING TOOLS AND BUSINESS DEVELOPMENT STRATEGIES
Khudoyarova Ziyoda Maratovna, Erkaboyeva Jasmina Safarali qizi
Аннотация
This article analyzes the role and effectiveness of digital marketing tools in business development. With the widespread adoption of modern technologies and the internet, marketing strategies have undergone significant changes, shifting from traditional advertising methods to digital platforms. The study examines key digital marketing tools such as SEO (Search Engine Optimization), contextual advertising, paid advertising, SMM (Social Media Marketing), email marketing, and content strategies. Additionally, it highlights the importance of digital marketing in developing business strategies, establishing effective customer relationships, and increasing sales volume. The research findings provide recommendations for the efficient use of digital marketing tools.
digital marketingbusiness strategySEO (Search Engine Optimization)SMM (Social Media Marketing)email marketingpaid marketingцифровой маркетингбизнес -стратегияSEO (поисковая оптимизация)SMM (маркетинг в социальных сетях)
Источник метаданных: OAI-PMH архив журнала · Sindex не хранит полный текст, а даёт ссылку на источник.