Marketing Issue 3 (2025)

IMPACT OF DIGITAL TRANSFORMATION ON STRATEGIC DECISION MAKING IN TRADITIONAL INDUSTRY

Mullabayev Baxtiyarjon Bulturbayevich, Tyurahanov Shamsitdin Djamshid oʻgʻli

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Abstract

Digital transformation, that is, the use of modern digital technologies and innovations in the industrial sector, is of great importance in all aspects of business today. This article examines how digital transformation affects strategic decision - making in traditional industries. It is known that digital transformation has a significant 381 impact on business operations, market strategies, and production systems. Modern digital technologies also help to develop innovations and increase efficiency in industry. In the article, we will consider the role of digital transformation in strategic decision -making and what innovations it has brought to the industry.

digital transformationtraditional industrystrategic decisionsdigital technologiesinnovationsbusiness strategiesproductionefficiencyцифровая трансформациятрадиционная промышленность

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Cite

APA 7 
Mullabayev Baxtiyarjon Bulturbayevich & Tyurahanov Shamsitdin Djamshid oʻgʻli (2025). IMPACT OF DIGITAL TRANSFORMATION ON STRATEGIC DECISION MAKING IN TRADITIONAL INDUSTRY. Marketing, (3).
GOST R 7.0.5 
Mullabayev Baxtiyarjon Bulturbayevich, Tyurahanov Shamsitdin Djamshid oʻgʻli IMPACT OF DIGITAL TRANSFORMATION ON STRATEGIC DECISION MAKING IN TRADITIONAL INDUSTRY // Marketing. 2025. № 3.
BibTeX 
@article{bulturbayevich2025,
  author  = {Mullabayev Baxtiyarjon Bulturbayevich and Tyurahanov Shamsitdin Djamshid oʻgʻli},
  title   = {IMPACT OF DIGITAL TRANSFORMATION ON STRATEGIC DECISION MAKING IN TRADITIONAL INDUSTRY},
  journal = {Marketing},
  year    = {2025},
  number  = {3}
}
RIS 
TY  - JOUR
AU  - Mullabayev Baxtiyarjon Bulturbayevich
AU  - Tyurahanov Shamsitdin Djamshid oʻgʻli
TI  - IMPACT OF DIGITAL TRANSFORMATION ON STRATEGIC DECISION MAKING IN TRADITIONAL INDUSTRY
JO  - Marketing
PY  - 2025
IS  - 3
ER  -