Marketing Issue 3 (2025)
DEVELOPMENT STRATEGIES FOR GLOBAL COMPANIES IN CURRENT CONDITIONS
Nasimov Bakhtiyor Vasiyevich
Abstract
This article presents strategies for the advancement of international companies in the context of today’s dynamic global environment. It examines core concepts related to the strategic development of such firms under current market conditions. Particular attention is given to the activities of the "Uztekstilprom" association, with practical recommendations proposed to enhance its development strategy and competitive positioning.
corporate strategyenterprise resourcesoffensive strategyoperational strategymarket shareintensive demand growthкорпоративная стратегияресурсы предприятиянаступательная стратегияоперационная стратегия
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