Marketing № 3 (2025)

SOCIO-ECONOMIC ESSENCE OF ORGANIZING DIGITAL MARKETING ACTIVITY IN INDUSTRIAL ENTERPRISES

Rajabova Mohichehra Abduxoliqovna

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Аннотация

This article reveals the specifics of organizing digital marketing activities in industrial enterprises. The importance of digital marketing for industrial sectors, its impact on economic growth and its differentiation according to social characteristics are discussed. The article covers issues such as increasing the competitiveness of industrial enterprises in the market through digital technologies, brand development and expanding access to the global market. It also examines the social and economic consequences of digital marketing, including its impact on the labor market and the development of human capital.

digital marketingindustrial enterprisessocio -economic developmenttechnologiesbrand developmentcompetitivenesslabor markethuman 219 capitalцифровой маркетингпромышленные предприятия

Источник метаданных: OAI-PMH архив журнала · Sindex не хранит полный текст, а даёт ссылку на источник.

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APA 7 
Rajabova Mohichehra Abduxoliqovna (2025). SOCIO-ECONOMIC ESSENCE OF ORGANIZING DIGITAL MARKETING ACTIVITY IN INDUSTRIAL ENTERPRISES. Marketing, (3).
GOST R 7.0.5 
Rajabova Mohichehra Abduxoliqovna SOCIO-ECONOMIC ESSENCE OF ORGANIZING DIGITAL MARKETING ACTIVITY IN INDUSTRIAL ENTERPRISES // Marketing. 2025. № 3.
BibTeX 
@article{abduxoliqovna2025,
  author  = {Rajabova Mohichehra Abduxoliqovna},
  title   = {SOCIO-ECONOMIC ESSENCE OF ORGANIZING DIGITAL MARKETING ACTIVITY IN INDUSTRIAL ENTERPRISES},
  journal = {Marketing},
  year    = {2025},
  number  = {3}
}
RIS 
TY  - JOUR
AU  - Rajabova Mohichehra Abduxoliqovna
TI  - SOCIO-ECONOMIC ESSENCE OF ORGANIZING DIGITAL MARKETING ACTIVITY IN INDUSTRIAL ENTERPRISES
JO  - Marketing
PY  - 2025
IS  - 3
ER  -