Marketing Issue 3 (2025)

EFFECTIVE MARKETING STRATEGIES FOR INSURANCE COMPANIES USING MODERN DIGITAL TECHNOLOGIES

Rashidova Dildora Rasul qizi

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Abstract

This article examines the issues of effective formation of marketing strategies of insurance companies in the context of modern digital technologies. In the context of digital transformation, modern methods of selling insurance services and developing relationships with customers have been analyzed. As a result of the study, recommendations for the integrated use of digital marketing tools have been developed.

insurance companiesdigital marketingmarketing strategydigital transformationcustomer relationshipssocial media marketingстраховые компаниицифровой маркетингмаркетинговая стратегияцифровая трансформация

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Cite

APA 7 
Rashidova Dildora Rasul qizi (2025). EFFECTIVE MARKETING STRATEGIES FOR INSURANCE COMPANIES USING MODERN DIGITAL TECHNOLOGIES. Marketing, (3).
GOST R 7.0.5 
Rashidova Dildora Rasul qizi EFFECTIVE MARKETING STRATEGIES FOR INSURANCE COMPANIES USING MODERN DIGITAL TECHNOLOGIES // Marketing. 2025. № 3.
BibTeX 
@article{qizi2025,
  author  = {Rashidova Dildora Rasul qizi},
  title   = {EFFECTIVE MARKETING STRATEGIES FOR INSURANCE COMPANIES USING MODERN DIGITAL TECHNOLOGIES},
  journal = {Marketing},
  year    = {2025},
  number  = {3}
}
RIS 
TY  - JOUR
AU  - Rashidova Dildora Rasul qizi
TI  - EFFECTIVE MARKETING STRATEGIES FOR INSURANCE COMPANIES USING MODERN DIGITAL TECHNOLOGIES
JO  - Marketing
PY  - 2025
IS  - 3
ER  -