Marketing 3-сан (2025)

INCREASING THE COMPETITIVENESS OF SMALL BUSINESS ENTITIES BASED ON DIGITAL MARKETING STRATEGIES

Tursunxoʻjayev Axrorxoʻja Jamoliddin oʻgʻli

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Аннотация

This article analyzes the effectiveness of digital marketing strategies in enhancing the competitiveness of small business entities. The study examines the impact of SEO (search engine optimization), social media marketing (SMM), email marketing, pay-per-click advertising (PPC), and influencer marketing on small business growth. Special attention is given to assessing the return on investment (ROI) using Google Analytics, Facebook Business Manager, and other analytical tools. The research finds that SEO and email marketing provide long-term sustainability, whereas PPC advertising and influencer marketing offer quick but more costly results. The article presents recommendations for selecting and optimizing the most effective marketing strategies for small businesses.

small businessdigital marketingSEOsocial media marketingemail marketingPPC advertisinginfluencer marketingcompetitivenessmarketing strategiesGoogle Analytics

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Цитата алуу

APA 7 
Tursunxoʻjayev Axrorxoʻja Jamoliddin oʻgʻli (2025). INCREASING THE COMPETITIVENESS OF SMALL BUSINESS ENTITIES BASED ON DIGITAL MARKETING STRATEGIES. Marketing, (3).
GOST R 7.0.5 
Tursunxoʻjayev Axrorxoʻja Jamoliddin oʻgʻli INCREASING THE COMPETITIVENESS OF SMALL BUSINESS ENTITIES BASED ON DIGITAL MARKETING STRATEGIES // Marketing. 2025. № 3.
BibTeX 
@article{oʻgʻli2025,
  author  = {Tursunxoʻjayev Axrorxoʻja Jamoliddin oʻgʻli},
  title   = {INCREASING THE COMPETITIVENESS OF SMALL BUSINESS ENTITIES BASED ON DIGITAL MARKETING STRATEGIES},
  journal = {Marketing},
  year    = {2025},
  number  = {3}
}
RIS 
TY  - JOUR
AU  - Tursunxoʻjayev Axrorxoʻja Jamoliddin oʻgʻli
TI  - INCREASING THE COMPETITIVENESS OF SMALL BUSINESS ENTITIES BASED ON DIGITAL MARKETING STRATEGIES
JO  - Marketing
PY  - 2025
IS  - 3
ER  -