Marketing Issue 3 (2025)
WAYS TO INCREASE FOOD EXPORTS BASED ON MARKETING STRATEGIES
Yunusov Baxodir Marisovich
Abstract
The study analyzes the role of marketing strategies in increasing Uzbekistanʼs food product exports. Based on statistical and digital marketing analyses, an export volume forecast for 2025 –2027 has been developed, assessing the effectiveness of e- commerce, SEO, and social media marketing. The results indicate that export diversification, logistics improvements, and the widespread adoption of digital marketing strategies contribute to increasing export volumes beyond 3 billion USD.
food exportsmarketing strategiesdigital marketinginternational tradee-commerceexport forecast. 10экспорт продовольственных товаровмаркетинговые стратегиицифровой маркетингмеждународная торговля
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