Marketing 3-son (2025)

ENHANCING RETAIL PERFORMANCE: THE ROLE OF ECO - MARKETING STRATEGIES IN ACHIEVING ECONOMIC EFFECTIVENESS

Zilola Davronova G’ulomovna

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Annotatsiya

This article analyzes the concept of eco -marketing strategies in the retail sector. In particular, it examines areas such as sustainable sourcing, eco -friendly branding, and green operations. Furthermore, the economic effectiveness of these strategies is a lso analyzed — based on factors such as increased sales, customer retention, brand equity, and return on investment (ROI). By studying these aspects, the article aims to demonstrate that eco -marketing strategies not only contribute to environmental sustain ability but also ensure financial success for retail companies.

sustainable sourcinggreen operationsROIbrand equitycustomer retentionустойчивое снабжениезелёные операциидоходность инвестиций (ROI)ценность брендаудержание клиентов. 664

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex toʻliq matnni saqlamaydi, manbaga havola beradi.

Iqtibos olish

APA 7 
Zilola Davronova G’ulomovna (2025). ENHANCING RETAIL PERFORMANCE: THE ROLE OF ECO - MARKETING STRATEGIES IN ACHIEVING ECONOMIC EFFECTIVENESS. Marketing, (3).
GOST R 7.0.5 
Zilola Davronova G’ulomovna ENHANCING RETAIL PERFORMANCE: THE ROLE OF ECO - MARKETING STRATEGIES IN ACHIEVING ECONOMIC EFFECTIVENESS // Marketing. 2025. № 3.
BibTeX 
@article{g’ulomovna2025,
  author  = {Zilola Davronova G’ulomovna},
  title   = {ENHANCING RETAIL PERFORMANCE: THE ROLE OF ECO - MARKETING STRATEGIES IN ACHIEVING ECONOMIC EFFECTIVENESS},
  journal = {Marketing},
  year    = {2025},
  number  = {3}
}
RIS 
TY  - JOUR
AU  - Zilola Davronova G’ulomovna
TI  - ENHANCING RETAIL PERFORMANCE: THE ROLE OF ECO - MARKETING STRATEGIES IN ACHIEVING ECONOMIC EFFECTIVENESS
JO  - Marketing
PY  - 2025
IS  - 3
ER  -