Marketing 3-сан (2025)

ENHANCING RETAIL PERFORMANCE: THE ROLE OF ECO - MARKETING STRATEGIES IN ACHIEVING ECONOMIC EFFECTIVENESS

Zilola Davronova G’ulomovna

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Аннотация

This article analyzes the concept of eco -marketing strategies in the retail sector. In particular, it examines areas such as sustainable sourcing, eco -friendly branding, and green operations. Furthermore, the economic effectiveness of these strategies is a lso analyzed — based on factors such as increased sales, customer retention, brand equity, and return on investment (ROI). By studying these aspects, the article aims to demonstrate that eco -marketing strategies not only contribute to environmental sustain ability but also ensure financial success for retail companies.

sustainable sourcinggreen operationsROIbrand equitycustomer retentionустойчивое снабжениезелёные операциидоходность инвестиций (ROI)ценность брендаудержание клиентов. 664

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Цитата алуу

APA 7 
Zilola Davronova G’ulomovna (2025). ENHANCING RETAIL PERFORMANCE: THE ROLE OF ECO - MARKETING STRATEGIES IN ACHIEVING ECONOMIC EFFECTIVENESS. Marketing, (3).
GOST R 7.0.5 
Zilola Davronova G’ulomovna ENHANCING RETAIL PERFORMANCE: THE ROLE OF ECO - MARKETING STRATEGIES IN ACHIEVING ECONOMIC EFFECTIVENESS // Marketing. 2025. № 3.
BibTeX 
@article{g’ulomovna2025,
  author  = {Zilola Davronova G’ulomovna},
  title   = {ENHANCING RETAIL PERFORMANCE: THE ROLE OF ECO - MARKETING STRATEGIES IN ACHIEVING ECONOMIC EFFECTIVENESS},
  journal = {Marketing},
  year    = {2025},
  number  = {3}
}
RIS 
TY  - JOUR
AU  - Zilola Davronova G’ulomovna
TI  - ENHANCING RETAIL PERFORMANCE: THE ROLE OF ECO - MARKETING STRATEGIES IN ACHIEVING ECONOMIC EFFECTIVENESS
JO  - Marketing
PY  - 2025
IS  - 3
ER  -