Marketing № 3 (2025)

MARKETING RESEARCH AS A TOOL FOR FORMING CLIENT STRATEGY OF COMMERCIAL BANKS

Кахрамонов Хуршиджон Шухрат угли, Маннабова Хулкар Фарход кизи

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Аннотатсия

This article examines the role of marketing research as a key tool in shaping the customer strategy of commercial banks. The necessity of in-depth analysis of customer needs, preferences, and behavior is substantiated as a condition for enhancing competitiveness and sustainability in the banking sector. The paper analyzes the main 259 methods of collecting and processing information used to develop client -focused strategies. Special attention is paid to modern digital tools and Big Data analytics. Practical recommendations are formulated for integrating marketing research results into the strategic management system of commercial banks.

marketing researchcommercial bankcustomer strategyconsumer behaviorsegmentationBig Datadigital analyticsмаркетинговые исследованиякоммерческий банкклиентская стратегия

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Иқтибос гирифтан

APA 7 
Кахрамонов Хуршиджон Шухрат угли & Маннабова Хулкар Фарход кизи (2025). MARKETING RESEARCH AS A TOOL FOR FORMING CLIENT STRATEGY OF COMMERCIAL BANKS. Marketing, (3).
GOST R 7.0.5 
Кахрамонов Хуршиджон Шухрат угли, Маннабова Хулкар Фарход кизи MARKETING RESEARCH AS A TOOL FOR FORMING CLIENT STRATEGY OF COMMERCIAL BANKS // Marketing. 2025. № 3.
BibTeX 
@article{угли2025,
  author  = {Кахрамонов Хуршиджон Шухрат угли and Маннабова Хулкар Фарход кизи},
  title   = {MARKETING RESEARCH AS A TOOL FOR FORMING CLIENT STRATEGY OF COMMERCIAL BANKS},
  journal = {Marketing},
  year    = {2025},
  number  = {3}
}
RIS 
TY  - JOUR
AU  - Кахрамонов Хуршиджон Шухрат угли
AU  - Маннабова Хулкар Фарход кизи
TI  - MARKETING RESEARCH AS A TOOL FOR FORMING CLIENT STRATEGY OF COMMERCIAL BANKS
JO  - Marketing
PY  - 2025
IS  - 3
ER  -