Marketing № 5 (2025)

FACTORS OF FORMING MARKETING STRATEGY AND INCREASING COMPETITIVENESS IN FARMING

Baxtiyor Negmatovich Navruz -zoda, Nazarova Gulruh Umarjonovna

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Аннотация

This article analyzes the factors influencing the development of marketing strategies and the enhancement of competitiveness among farming enterprises in the agricultural sector. The research focuses on essential elements such as strategic marketing planning, the use of digital technologies and innovative tools, market segmentation, pricing policy, and branding. Additionally, the study highlights practical approaches including the production of environmentally friendly products, quality improvement, and the use of online sales platforms. The results demonstrate that well- structured marketing strategies enable farmers to access wider markets and increase economic efficiency.

Farming enterprisesmarketing strategycompetitivenessmarket segmentationdigital marketingbrandingpricing policyeco-friendly productsdigital technologiesinnovative approaches

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APA 7 
Baxtiyor Negmatovich Navruz -zoda & Nazarova Gulruh Umarjonovna (2025). FACTORS OF FORMING MARKETING STRATEGY AND INCREASING COMPETITIVENESS IN FARMING. Marketing, (5).
GOST R 7.0.5 
Baxtiyor Negmatovich Navruz -zoda, Nazarova Gulruh Umarjonovna FACTORS OF FORMING MARKETING STRATEGY AND INCREASING COMPETITIVENESS IN FARMING // Marketing. 2025. № 5.
BibTeX 
@article{-zoda2025,
  author  = {Baxtiyor Negmatovich Navruz -zoda and Nazarova Gulruh Umarjonovna},
  title   = {FACTORS OF FORMING MARKETING STRATEGY AND INCREASING COMPETITIVENESS IN FARMING},
  journal = {Marketing},
  year    = {2025},
  number  = {5}
}
RIS 
TY  - JOUR
AU  - Baxtiyor Negmatovich Navruz -zoda
AU  - Nazarova Gulruh Umarjonovna
TI  - FACTORS OF FORMING MARKETING STRATEGY AND INCREASING COMPETITIVENESS IN FARMING
JO  - Marketing
PY  - 2025
IS  - 5
ER  -